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How it started

Hello, I am Tania and the founder of Cute Goods Co.

I have a daughter called Mia. We are both Spring babies and have a love for pastel colours and all things cute! 

My dream has always been to own a kids store and once I had my daughter in 2016, I started playing around with business ideas for a kids store.

In 2021, in spring, whilst shopping with my daughter in the kid targeted shops, she came up with an idea of selling pre-filled bags, which is where our Best Seller and our baby "The Unicorn Bag" was born. 

Once the unicorn bag was launched, I decided to add jewellery, hair accessories and stationary to our ever growing collections.

Fast forward to when we launched in August 2021, we now have a wider range of products, plus pre-filled party bags/gifts, with many more things to come over the next year. We want to take the stress out of parents when purchasing items and organising a party, allowing parents to create magical and happy moments with their children. 

Our Aim

Our aim is to provide good quality products but at an affordable price. We all know how kids love different accessories and styles change throughout the years. We want to make sure we can provide the trendy pieces without the hefty price tag that comes along with it, saving you money.

We want to make it an experience for both the parents and the child when you open our packages at home. A memory to never forget, especially with our amazing Birthday Box.


The birthday Box is something we have been working on for a while to make sure it's perfect. The idea behind our birthday box is to have essentials for a mini party or main party all in one package, along with a gift for birthday child. 

We aim to be a one shop for all things cute catering to all children. We will be expending our ranges over the months to suit everyone and include unisex products. 

We wouldn't be here if it wasn't for our customers and followers.


Thank you all so much.

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